Protoscopic

I am continually waffling back and forth between an unshakable belief in immediately developing a “content network” and a unswerving loyalty focusing on one site. To be honest it is really impossible to run Protoscopic as a solitary site since it is intended to be a case study increating another business. I suppose we could have focused on the business of blogging, but a blog about blogging has been covered ad nauseum by more qualified minds than I.

So we inherently had to have Protoscopic as well as our first business venture, but the question was always:

Are Websites More Like Flowers Or TV Shows

The question boils down to this. Is time a critical element in any websites development, or is momentum the key? Should you focus on one project until it is somewhat self-sufficient before you move on to the next, or is any effort past a certain point a waste? Do websites grow like a garden, slowly and with a modicum of care, or are they like a TV show where you can‘t let up lest they lose momentum?

Limited Bandwidth

Today I believe you should focus primarily on one site. I was convinced by a recurring issue in the development of Walt Disney World For Grownups. We have repeatedly gotten to a point where I am convinced “This is it, it’s straight up from here.” Of course it never is and I grow lax in my promotional efforts in the meantime. While I’m out starting new websites and thinking up new things, the gains we’ve amassed begin to dissipate.

For example, not too long ago we were fortunate enough to get two new forum users are the same time. They were active and exactly the kind of users we were looking for and they were on enough that I was convinced they were hooked. Unfortunately this led me to spend less time “pimping” our site. Sure enough the interest of those users waned and they visited less and less often as they were unengaged due to a lack of new content. I am hoping that as I continue my promotion efforts they will return and help add energy then.

The Future

So unfortunately in the process of waffling back and forth I have created several websites that I am loathe to abandon while I refocus on Walt Disney World For Grownups. I’m hoping I can keep them limping along while I focus my efforts on our main site. I’m sure that if I can just get one more influx of users it will be straight up from there!